clickthrough
Jun 18, 2012
Data points: Nielsen studies clickthrough rates and return on investment
Data highlights from an analysis released by Nielsen that shows clickthrough rates underestimate the impact of online advertising on brand performance.
Mar 8, 2012
MediaMind and Encore Media Metrics team up for real-time attribution data
ASIA-PACIFIC – Digital campaign-management provider MediaMind has partnered with Encore Media Metrics to provide marketers using the MediaMind platform with an in-depth look at how effectively the various parts of a digital campaign are driving customer conversions.
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