cmo agenda
8 hours ago
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.
Apr 17, 2024
Media agencies having to become more strategic to support brands: Report
Research shows most (56%) global CMOs are midway through organisational transformation.
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