Michelle Castillo
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YouTube enhances Shorts brand options for social ...
New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.
Pinterest warns of year-end ad slowdown in Q3 earnings
Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.
Amazon ad revenue growth outpaced retail sales in Q3
CEO Andy Jassy noted sponsored product offering saw “meaningful” growth in the quarter due to increased ad relevance and optimization.
McKinsey study finds CMOs increasingly charged with ...
CMOs are now driving the growth agenda—but often without the structural support they need.
Meta beats analyst estimates in Q3 earnings report
However the company noted slowing ad revenue growth in the Asia-Pacific region.
Alphabet posts 15% revenue increase for Q3
The company pointed to AI as a bolster to its growth.
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