#coldplaygate | Campaign Asia

Jul 29, 2025

Is Astronomer’s Gwyneth Paltrow ad a smart move?

Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.

ColdplayGate and the ethics of reactive marketing

Jul 23, 2025

Nikita Mishra

ColdplayGate and the ethics of reactive marketing

ColdplayGate had the internet talking—and brands joining in. Campaign asks the industry if this is bold marketing or just a tasteless grab for clicks? Where's the line now?

Caught on cam and sold by brands: Astronomer’s viral moment

Jul 21, 2025

Sabrina Oliveri

Caught on cam and sold by brands: Astronomer’s viral moment

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.”