communications
Why one-size-fits-all PR campaigns for SEA often miss the mark
The media relations challenge in Southeast Asia can be exacerbated if the region's many different realities are ignored, says Haikel Fahim.
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Five reasons not to cut your communications budget
As budgeting season begins, comms must fight for their seat at the table as a growth engine that drives trust, sales and staying power, writes Andrew Ho from Ellerton & Co.
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
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The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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Sales growth is now a benchmark for PR agencies in China
The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing expectations of Chinese brands.
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Beyond Wall Street: Dow Jones on redefining legacy media for a new era
As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.
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