countdown

CASE STUDY: Bringing countdown fever to Vietnam for the first time
Feb 9, 2010
Staff Reporters

CASE STUDY: Bringing countdown fever to Vietnam for the first time

The New Year provided the ideal platform for Heineken to raise its profile in Vietnam by throwing the nation's biggest ever outdoor party.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

'All polish, no punch': Adland reacts to Jaguar’s rebrand

3 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Tributes for Lisa Ronson, beloved wife, mother and CMO

4 Tributes for Lisa Ronson, beloved wife, mother and CMO

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

Publicis' Unilever win solidifies its strength in APAC media rankings

6 Publicis' Unilever win solidifies its strength in APAC media rankings

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

8 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

10 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds