creative minds
Creative Minds: Maarten Kleinsma on why knowing old school craft makes for better creatives
From handmade copy and late-night layouts to the scent of Copic markers and Letraset sheets, Digitas Australia’s creative director wishes today’s creatives learned the same classic disciplines.
Creative Minds: The copywriter who turned a cookware brief into a tribute to street chefs
She left her hometown without a concrete plan. Mi Nguyen now finds purpose as a storyteller who thrives under pressure, especially when spontaneity is involved.
Creative Minds: Jin Bae on Jordans and the art of seeing what others miss
The associate design director at RGA Australia picks 11 questions to talk Jordan Brand, growing up drawing comics, creative discipline and learning not to overthink life.
The 2025 Wrap: 11 things APAC creatives taught us (none straightforward)
In this special edition of Creative Minds, this year’s cohort reminds us that creativity is seldom born of perfect CVs... it lives in the detours, the mishaps, and a cheerful disregard for sensible career choices.
Creative Minds: 'Creativity can take many different forms, no matter the platform'
Kingdom Digital’s Sook Yan Yee shares her favourite projects, childhood dreams, creative quirks and the power of simple, heartfelt visuals.
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Creative Minds: Joaquin Torres on why David Droga is his idol and surviving the idea burglars
He dropped out of college and was unemployed before discovering advertising. Now, as creative director at Dentsu Creative Philippines, he deplores ‘half-assery’ and thrives on helping lost young creatives find their way.
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