creative minds
Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline
Meet the chief creative officer at Saatchi & Saatchi India who can rattle off classic Timberland ad lines from memory.
Creative Minds: Jereek Espiritu pushes his ideas to the edge of madness
An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's pep talk
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
Call for submissions: Do you want to be featured in Creative Minds?
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
Creative Minds: FCB's Claire Herselman transforms nonsense into creativity
Get to know the senior copywriter who moved to London at 18 and worked as a barista.
Creative Minds: Ya Wen believes creativity can 'change the world'
Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.
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