customer experience
How to tackle data-driven customer experience strategy
It's never been more crucial to understand audience targeting, brand growth, and campaign success measurement. Yet, Australian businesses are lagging in the adoption of data-driven strategies, asserts RMIT Online's Anshu Arora.
Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX
With a mission to reshape brands through exceptional customer experiences, Havas' Shulman discusses strategies for balancing soaring consumer expectations with personalised and meaningful interactions in a fiercely competitive market.
3 resolutions for creating the best possible CX in 2024
Generative AI and economic uncertainty will continue to muddy the waters for brands and marketers.
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Client centricity: It’s all about collaboration
WPP Singapore's David Dahan shares why collaboration is the key to serving up the best work by the best teams, who are also the most satisfied with their work.
The Philippines' top brands for customer experience
The Philippines list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Singapore's top brands for customer experience
The Singapore list follows the top 50 CX brand rankings across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
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