data collection
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2 days ago
Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
Jun 20, 2018
So you have data. Now what?
How best to use and leverage data once you’ve collected it at your event.
Jun 12, 2018
How event planners can navigate data
There’s more to data gathering than numbers, spreadsheets and feedback forms.
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