dentsus global ad spend forecast

Dec 5, 2025

Global adspend to hit $1 trillion in 2026 as APAC leads charge

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins