derek laney
Marketing is not about campaigns anymore: Salesforce
SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.
Will Facebook's play for TV dollars succeed in Asia?
Facebook has launched a new product that lets advertisers plan, buy and measure video ads the same way they do for TV. Will it make a dent in TV budgets in Asia?
Brands should approach Twitter's ad API with caution
With the launch of its advertising API (application programming interface), Twitter has armed brands with powerful tools to optimise and deploy advertising, but experts caution that brands should not allow that to alter the personal tone of the medium.
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