Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 7, 2013
Brands should approach Twitter's ad API with caution
With the launch of its advertising API (application programming interface), Twitter has armed brands with powerful tools to optimise and deploy advertising, but experts caution that brands should not allow that to alter the personal tone of the medium.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Feb 19, 2025
Facebook, YouTube most popular social media ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
12 hours ago
StackAdapt launches integrated platform to connect ...
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
13 hours ago
Heineken trusts Korean football fans with keys to ...
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
14 hours ago
Woolley Marketing: How much transparency is too ...
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
14 hours ago
Publicis Japan bolsters creative leadership with ...
EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.