digital quotient
Three areas Asian digital marketers need to brush up on
ASIA-PACIFIC: Last year, Microsoft Advertising ran Digital Quotient (DQ) an online quiz for Asian marketers to measure how digitally savvy they were. The grand prize was a trip to Spikes Asia in Singapore. The results? Not quite so grand.
Starcom MediaVest's Ronald S. Fadriga tops Microsoft's DQ test
MANILA - Ronald S. Fadriga, a senior media planner and buyer at Starcom MediaVest Group in the Philippines, has been crowned the overall winner of Microsoft Advertising’s online digital knowledge assessment DQ test.
Microsoft launches Digital Quotient to measure online 'know-how'
SINGAPORE – Microsoft Advertising has developed a tool to test the Digital Quotient (DQ) among people, especially those that consider themselves to be digital pioneers.
Microsoft launches Digital Quotient to measure online 'know-how'
HONG KONG – Microsoft Advertising has developed a tool to test the Digital Quotient (DQ) among people, especially those that consider themselves to be digital pioneers.
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