Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jul 15, 2011
Three areas Asian digital marketers need to brush up on
ASIA-PACIFIC: Last year, Microsoft Advertising ran Digital Quotient (DQ) an online quiz for Asian marketers to measure how digitally savvy they were. The grand prize was a trip to Spikes Asia in Singapore. The results? Not quite so grand.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Mar 20, 2025
Spikes Asia 2025 shortlists announced
.png&h=268&w=401&q=100&v=20250320&c=1)
May 9, 2024
Why Microsoft Advertising is doubling down on AI
Jul 30, 2010
Microsoft launches Digital Quotient to measure ...
Just Published
1 day ago
Creative Minds: Gian Nealega is a believer in the ...
Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.
PROMOTED
1 day ago
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
1 day ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
1 day ago
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.