edgerank
Nov 20, 2012
Changes in Facebook’s Edgerank reduce reach, but double engagement: GroupM
GLOBAL – Facebook’s changes to its EdgeRank algorithm have indeed resulted in 38 per cent lower reach, but a recent study by GroupM finds that the engagement rate for individual posts has increased by 96 per cent.
Oct 18, 2012
Changes in Facebook EdgeRank algorithm may see brands reassess their social strategy
Facebook's recent adjustment to its EdgeRank algorithm, which determines the content that shows up in users’ News Feeds, doesn’t mean brands will lose their engagement with Facebook users but it may see brands reassessing their social content strategy.
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