edison chen
Carlsberg invites Hongkongers to join Edison Chen in surprise party
HONG KONG - Carlsberg is daring 18-29-year-old hipsters to join bad-boy celebrity Edison Chen in a surprise party so exclusive that guests won't know its location until the last minute.
Japanese jeans brand Evisu enlists enfant-terrible Edison Chen as first APAC ambassador
ASIA-PACIFIC - Japanese denim brand Evisu has signed up Hong Kong singer and actor Edison Chen（陳冠希), perhaps best known for his role in a 2008 sex scandal, as its first brand ambassador for Asia-Pacific.
OPINION: Brands in China increasingly put ‘bad boys’ to work in digital campaigns
Brands in China find leeway to employ celebrities with rebellious images in online advertising, explains Jerry Clode, associate director of cultural insight for Added Value.
BBH rolls out Unilever's Lynx campaign in China
SHANGHAI - BBH China today launched Unilever's Lynx brand in the China market, rolling out a campaign featuring controversial celebrity Edison Chen that promises to 'awaken men's charms and unlock women's desires'.
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