end als

Ice Bucket memories: time for another challenge?

Jun 21, 2017

Dave McCaughan

Ice Bucket memories: time for another challenge?

On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.

See the winners of Japan's biggest TVC awards

Nov 22, 2016

Ryoko Tasaki

See the winners of Japan's biggest TVC awards

Sanshin players, synchronised swimmers in hot springs and cats made of chicken rice feature among the highlights of the 56th All Japan Radio & TVC Confederation (ACC) awards.

‘I’m Still’: Patient models for painters to raise ALS awareness

Jun 8, 2016

David Blecken

‘I’m Still’: Patient models for painters to raise ALS awareness

Masahiro ‘Hiro’ Fujita, a planning director at McCann Erickson Japan, was the subject of an initiative at Good Design Marunouchi to draw attention to ALS, a disease he has lived with for six years. Fujita is the founder of The END ALS Association. The event was open to people of all ages. Through painting Fujita, it is hoped that they came to understand the ‘stillness’ of his life and the challenges ALS patients face on a daily basis.

End ALS Association aims to spread hope on World ALS Day

Jun 22, 2015

David Blecken

End ALS Association aims to spread hope on World ALS Day

TOKYO - To mark World ALS Day today, a crowdfunded commercial initiated by ALS patient and advertising professional Hiro Fujita aims to raise awareness of the disease and its potential treatments.

World ALS Day initiative looks to deepen understanding of disease in Japan

Jun 8, 2015

David Blecken

World ALS Day initiative looks to deepen understanding of disease in Japan

TOKYO - The End ALS Association needs media space for the first commercial in Japan to focus on the disease, which features a patient from the advertising industry, Masahiro (Hiro) Fujita.