enterprise
MasterCard: Programmatic has been transformational
MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.
Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise
Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.
CEOs who fail to invest in social CRM are missing out: Ovum
MELBOURNE - Research firm Ovum has found that many CEOs and senior executives fail to see how social media adds value to their overall strategy, potentially causing them to fall behind.
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