Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.
Yang was speaking at the Marketing Innovation Summit in Singapore in November, 2015.
This video was produced in association with Turn.
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Now that Duo the Owl is back from the dead, was the stunt a success?
The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.
The incumbent was CBP London.
Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
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