extra
Meet the little-known CMO atop a global confectionary giant
Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.
Wrigley uses celebrity cats and camels in summer campaign
Wrigley Hong Kong has launched a summer campaign for its Extra and Eclipse brands using its 'Sunbathing Camel' mascot, classic cartoon character Garfield and local celebrity cat Tsim Tung Brother Cream—as well as a new tin design and free Asia Miles—to generate consumer excitement.
Edelman Sydney adds Extra Professional to Wrigley PR duties
SYDNEY - Edelman Sydney has been appointed as the consumer and healthcare PR agency for Wrigley brand Extra Professional, following a three-way competitive pitch.
Extra gum launches idols endorsed campaign to drive brand awareness in China
Wrigley’s chewing gum brand Extra takes fans on a romantic journey to the dessert of Dunhuang in China for its 2010 thematic campaign to boost awareness.
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