Benjamin Li
Jun 6, 2013

Wrigley uses celebrity cats and camels in summer campaign

Wrigley Hong Kong has launched a summer campaign for its Extra and Eclipse brands using its 'Sunbathing Camel' mascot, classic cartoon character Garfield and local celebrity cat Tsim Tung Brother Cream—as well as a new tin design and free Asia Miles—to generate consumer excitement.

Wrigley Hong Kong has launched a summer campaign for its Extra and Eclipse brands using its 'Sunbathing Camel' mascot, classic cartoon character Garfield and local celebrity cat Tsim Tung Brother Cream—as well as a new tin design and free Asia Miles—to generate consumer excitement.

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