eyeota index
Australia drives 7 percent dip in APAC audience data spend: Eyeota
SINGAPORE - Asia-Pacific spending on audience data decreased 7 percent quarter-on-quarter in Q3, according to the Eyeota Index Q3 report.
APAC advertisers reduced spending on audience data in Q3: Eyeota
The Eyeota Index Q3 report shows a dip in spend from Australia, down 7 percent quarter-on-quarter, while Southeast Asia jumped another 42 percent. The most popular segment categories were sociodemographic data (53 percent) and B2B (20 percent). Sociodemographic remains a steadfast investment for many brands worldwide, as it provides broader information of user profiles such as age, gender and income levels for more effective targeting.
SEA sees 256% surge in demand for audience data: Eyeota
SINGAPORE - Southeast Asia (SEA) saw a significant surge of 256 percent in audience data expenditure from Q1 to Q2, but the dramatic swing indicates that the use of audience data is still nascent in the region, according to the latest Eyeota Index report.
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