Moves and wins roundup: Week of February 3, 2025

Rishab Mukherjee has been promoted to commercial leader (beauty) and head of brand function, Vietnam, Malaysia & Singapore, Procter & Gamble. He was most recently regional head of marketing (senior brand director), haircare Japan & Korea. Mukherjee joined P&G over 14 years ago as an assistant brand manager.

Sustainable underwear brand Boody’s chief marketing officer, Ruth Haffenden, has departed. Haffenden joined Boody in 2022 as its global head of brand and marketing and she was promoted to CMO last year. Before joining Boody, she was managing partner at The Works. Prior to that, she worked at Isentia Strategy & Content (formerly King Content) and Mindshare.

Cheil Indonesia has established an in-house PR function and appointed Soniya Ana as PR and communications manager. Before Cheil, Ana worked for BBDO Worldwide, PT Trans Food and Beverages, and PT Grahawita Santika (Santika Hotels & Resorts). A few weeks ago, Cheil Indonesia appointed Fajar NF as executive creative director to lead its creative direction.

Samantha Lee has joined HP as communications lead, SEA growth markets. Before joining HP, she served as head of communications at Meta Singapore and account director for AKA Asia.

AW, a creative agency, has announced a new partnership with Caritas Australia, the international aid and development agency of the Catholic Church in Australia and the second-largest charitable organisation in the world. The agency is tasked with the development of a new brand strategy and creative brand platform for its client. 

Wavemaker's managing director of Singapore Zachary Lim has stepped down after serving the role for six years. Lim joined Wavemaker over seven years ago as general manager in 2017 and then was promoted to deputy managing director in 2018. Before Wavemaker, Lim was the general manager of Singapore at Maxus Global. Prior to that, he worked at Havas Media, Focus Media and Mediacorp. 

Monks has appointed Ketan Desai as the new managing director of India. Desai brings over 20 years of agency leadership experience, most recently serving as Grey India's chief operating officer. He joins the agency in February 2025 and will report to Kenny Griffiths, managing director of APAC at Monks. He will replace Robert Godinho, who will move on to a new challenge after serving as India's MD for over five years. 

Tourism Tasmania has appointed BMF Australia as its lead creative agency following a competitive tender process. BMF retains the account and will continue to work on the creative strategy and execution for Tasmania’s destination brand, as led by the state tourism organisation.