fast

Nielsen rolls out CTV measurement for APAC advertisers on YouTube
Feb 15, 2024
Shawn Lim

Nielsen rolls out CTV measurement for APAC advertisers on YouTube

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets.

FAST on the rise in APAC: What advertisers should know
Jul 17, 2023
Shawn Lim

FAST on the rise in APAC: What advertisers should know

FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.

Mindshare integrates 'FAST' concept globally
May 19, 2017
Matthew Miller

Mindshare integrates 'FAST' concept globally

Gowthaman Ragothaman named global chief strategy officer for FAST.

GroupM data expert takes CEO role for Mindshare's FAST
Sep 27, 2016
Jenny Chan 陳詠欣

GroupM data expert takes CEO role for Mindshare's FAST

Robin Wong named to newly created role.

Adaptive rollout pays dividends for Mindshare Malaysia
Jun 20, 2016
Gabey Goh

Adaptive rollout pays dividends for Mindshare Malaysia

What underlies the media agency's recent wins, including digital remits for Nippon Paint and DiGi?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

2 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Why Gut’s Singapore office means so much to the challenger agency

4 Why Gut’s Singapore office means so much to the challenger agency

Top 10 fashion brands in Southeast Asia

5 Top 10 fashion brands in Southeast Asia

The return of Donald Trump: What it means for APAC's marketing industry

6 The return of Donald Trump: What it means for APAC's marketing industry

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

8 Is impulse buy on deathbed in Indonesia?

MediaSense buys R3 as it eyes global client opportunities in creative

9 MediaSense buys R3 as it eyes global client opportunities in creative

The Philippines' top 50 brands

10 The Philippines' top 50 brands