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Nielsen rolls out CTV measurement for APAC advertisers on YouTube
As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets.
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FAST on the rise in APAC: What advertisers should know
FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.
Mindshare integrates 'FAST' concept globally
Gowthaman Ragothaman named global chief strategy officer for FAST.
GroupM data expert takes CEO role for Mindshare's FAST
Robin Wong named to newly created role.
Adaptive rollout pays dividends for Mindshare Malaysia
What underlies the media agency's recent wins, including digital remits for Nippon Paint and DiGi?
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