Shawn Lim
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The contentious future of ID bridging in digital ...
As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and fraud risk are mounting within the industry. Campaign explores.
How indie agency NP Digital takes on major holding ...
In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.
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Five key takeaways from Google's defense against ...
As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech giant's defense strategy throughout the trial.
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Tech On Me: Apple Intelligence could change the ...
But what does it mean for brand marketers and how can they adapt?
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Neil Patel on redefining search, and why content is ...
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.
Wavemaker China CEO exits, Nexus and Choreograph ...
EXCLUSIVE: Jose Campon departs after four years with the agency, while GroupM announces new leadership for Nexus and Choreograph in China.
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