Shawn Lim

23 hours ago

APAC media new-biz rankings: Mindshare makes ...

PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.

Jun 14, 2024

Tech On Me: Is Apple renewing its focus on ...

In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.

Jun 7, 2024

Tech On Me: Will pornography content increase on X?

Welcome to the inaugural edition of Tech On Me, a weekly newsletter where Campaign's media and technology editor, Shawn Lim, breaks down the latest technology news and trends and gives his take on it.

Jun 4, 2024

Can curation revive the programmatic open auction?

Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.

Jun 3, 2024

Where APAC CMOs can lead: Subway, Coca-Cola and ...

As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.

May 30, 2024

Grab integrates OpenAI technology into its platform

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.