feels good to move

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
Sep 20, 2023
Nikita Mishra

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.

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