firstparty
PROMOTED
May 5, 2023
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
PROMOTED
Jun 16, 2022
Aligning privacy practices and marketing strategies with a cookie-less future
In light of changing data privacy practices, marketers must learn to balance data collection and marketing strategy with consumer trust.
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