friso
CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers
The brand had to change the way it engaged with consumers in order to stay connected with digitally savvy mothers.
Digital happenings this week from Michelin, Tumblr, InMobi and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Friso launches digital out-of-home campaign; integrates social media
SINGAPORE - Infant nutrition brand Friso has launched a digital out-of-home campaign in Singapore that integrates the brand’s social-media activities.
JWT Singapore launches global campaign for Friso infant formula
SINGAPORE – Milk formula brand Friso has partnered with JWT Singapore for its latest global campaign, targeting progressive mums encouraging their children to learn from experience.
JWT KL showcases pregnancy through 'Belly window'
KUALA LUMPUR – Friso has launched an interactive augmented reality campaign, entitled ‘Belly window’, for the Frisomum Gold nutritious milk product, through JWT Kuala Lumpur.
CASE STUDY: Malaysian mothers flaunt their ‘bump’
KUALA LUMPUR - Friso is using Facebook in a unique digital campaign to engage the attention of mothers in Malaysia.
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