friso

Sep 30, 2016

CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers

The brand had to change the way it engaged with consumers in order to stay connected with digitally savvy mothers.

Nov 29, 2012

Digital happenings this week from Michelin, Tumblr, InMobi and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Nov 27, 2012

Friso launches digital out-of-home campaign; integrates social media

SINGAPORE - Infant nutrition brand Friso has launched a digital out-of-home campaign in Singapore that integrates the brand’s social-media activities.

Jun 14, 2012

JWT Singapore launches global campaign for Friso infant formula

SINGAPORE – Milk formula brand Friso has partnered with JWT Singapore for its latest global campaign, targeting progressive mums encouraging their children to learn from experience.

Aug 3, 2011

JWT KL showcases pregnancy through 'Belly window'

KUALA LUMPUR – Friso has launched an interactive augmented reality campaign, entitled ‘Belly window’, for the Frisomum Gold nutritious milk product, through JWT Kuala Lumpur.

Jul 29, 2011

CASE STUDY: Malaysian mothers flaunt their ‘bump’

KUALA LUMPUR - Friso is using Facebook in a unique digital campaign to engage the attention of mothers in Malaysia.