gaming revenue

Gaming hits nearly $200 billion, but advertisers remain cautious
Aug 3, 2024
Reem Makari

Gaming hits nearly $200 billion, but advertisers remain cautious

Gaming is a nearly $200 billion juggernaut, dwarfing both the movie and music industries. So why are advertisers still hesitant to cash in?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

How can executives lead a smooth AI transformation?

1 How can executives lead a smooth AI transformation?

Top 10 food brands in Southeast Asia

2 Top 10 food brands in Southeast Asia

Hong Kong Tourism Board looks to revamp "A Symphony of Lights" attraction with new show curator

3 Hong Kong Tourism Board looks to revamp "A Symphony of Lights" attraction with new show curator

TV + TikTok: A powerful impact driver for CPG marketers

4 TV + TikTok: A powerful impact driver for CPG marketers

Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia

5 Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia

Move and win roundup: Week of October 7, 2024

6 Move and win roundup: Week of October 7, 2024

Heinz faces backlash over negative stereotypes in ad

7 Heinz faces backlash over negative stereotypes in ad

Unilever announces result of global media review with six rivals sharing duties

8 Unilever announces result of global media review with six rivals sharing duties

Lavazza ad teams up robot with US stars of The Office

9 Lavazza ad teams up robot with US stars of The Office

The Philippines' top 50 brands

10 The Philippines' top 50 brands