genai

13 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

Mar 31, 2025

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

Feb 28, 2025

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.

Jan 24, 2025

Gen AI will have a profound impact on agency business models

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

Oct 22, 2024

Text-to-video in advertising: Where are we now?

While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.

Oct 9, 2024

ChatGPT maker OpenAI to open office in Singapore

The Singapore office to open later this year will be OpenAI's second in Asia, and is set to be a hub for its regional partners.