global marketing
B2B brand transition proves tough for Canon and Panasonic: Interbrand
A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.
‘There should be no reproach for speaking up’
Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.
What global marketing looks like at Rakuten
Rakuten's sponsorship of FC Barcelona is an indication of its level of global ambition. Here's a look at how the marketer who helped negotiate the deal is working to fulfil that.
Kellogg unveils plan to boost global marketing
GLOBAL - Kellogg is shaking up its marketing processes as it investigates more consistent ways of working among its 400-strong global marketing force.
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