happiness saigon
Creative Minds: The copywriter who turned a cookware brief into a tribute to street chefs
She left her hometown without a concrete plan. Mi Nguyen now finds purpose as a storyteller who thrives under pressure, especially when spontaneity is involved.
Spotify brings Vietnamese folklore to life for 80th Independence Day
The streaming giant turned Ho Chi Minh City into a playground of massive folklore-inspired art and personalised playlists to mark the milestone.
Creative Minds: Duy Nguyễn steals accents for fun
Once convinced he needed a suit to impress the suits, the Happiness Saigon concept provider now rocks baggy clothes, steals Aussie accents and shares how Severance keeps his creativity sharp.
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Brain waves meet horsepower in Audi Vietnam campaign
Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.
Crafty beer campaign in Vietnam swaps cheap brews for premium
Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.
Explore the Spikes Asia x Campaign virtual festival playground
New to Spikes Asia x Campaign this year is a virtual event experience created by Happiness Saigon to meet speakers, mingle, share work, 'have a drink', 'party' and even 'do yoga'. Check it out.
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