hdt
PROMOTED
Mar 15, 2018
Influencer marketing makes headway in China
Brands are turning to digital influencers to fuel sales, and navigating the complex, often ambiguous KOL ecosystem is a tall order
PROMOTED
Oct 18, 2016
Well-timed: Programmatic OTV advertising
The Chinese consumers have shifted — with screen-time moving dramatically towards streaming television — and the media industry is ready and poised to take an evolutionary step forward: Programmatic OTV advertising.
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