hong konger
Jul 26, 2010
CASE STUDY: Pak Fook Granny wanted for HK$1 million
Pak Fook, a soy product line under Nestle in Hong Kong, has launched a campaign to find its new brand ambassador with two conditions - 45 years old or above and already a grandmother.
Jul 26, 2010
CASE STUDY: Pak Fook Granny wanted for HK$1 million
Pak Fook, a soy product line under Nestle in Hong Kong, has launched a campaign to find its new brand ambassador with two conditions - 45 years old or above and already a grandmother.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins