hong leong hello kitty debit card

CASE STUDY: Hello Kitty helps expand Hong Leong's customer base
Jan 3, 2012
Racheal Lee

CASE STUDY: Hello Kitty helps expand Hong Leong's customer base

Hong Leong Bank launched the Hong Leong Hello Kitty Debit Card in October, to gain relevance with the younger consumer segment, through Naga DDB.

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