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Korean Air launches global campaign ‘For life on a whole new scale’
Korean Air has launched a new global campaign with the theme ‘For life on a whole new scale’ featuring shades of the airline's signature blue color over beautiful graphics.
HS Ad & Carat Hong Kong score US$20 million 2010 Seoul Metropolitan Government account
HONG KONG - Carat Hong Kong and the incumbent creative agency, HS Ad in Seoul, have joined forces to outperform Cheil Worldwide, TBWA and Grey in winning Seoul Metropolitan Government's annual pitch.
Seoul Metropolitan Government reviews international branding account
SEOUL - The Seoul Metropolitan Government has issued a statutory open tender for all overseas advertising for its city branding account worth an estimated US$25 million.
Woori Investment & Securities reviews creative in Korea
SEOUL - Woori Financial Group has called a creative review for its investment arm, Woori Investment & Securities in Korea.
Cheil picks up new business from Shinsegae, Korean Air
SEOUL - Shinsegae, the Korean retail conglomerate, has named Cheil Worldwide as creative partner for its $13 million domestic department store account.
Korean Air shortlists four agencies
SEOUL - Korean Air has shortlisted four agencies as it enters the second round of a creative and media review in the domestic market.
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