hsbc 160 years of great stories

HSBC’s CMO on using Hong Kong as a backdrop to storytelling
10 hours ago
Matthew Keegan

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

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