impossible foods
Impossible Foods opens a ranch to demystify its plant-based meats
The brand will transition an old cattle ranch in South Carolina into a plant-based farm and document the daily ongoings on social media.
Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team
X works to invent and launch breakthrough technologies and businesses to solve major problems.
Impossible Foods hires Apple alum Steve Turner to lead marketing
The brand launched its first national advertising campaign in the US last week.
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Pandemic compels Impossible Foods to accelerate retail push
Plant-based meat brand hits supermarkets in Hong Kong and Singapore this week.
Impossible Foods to push pork substitute in Asia expansion
Retail availability of pork products in Hong Kong is slated for Q4. But the company still awaits a regulatory nod from China.
Food fight: Impossible Foods hits back at Clean Break campaign
It’s a plant-based meat brands duel, after Lightlife Foods’ campaign bashed Impossible Foods and Beyond Meat.
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