indofood
PepsiCo's $200 million investment brings Cheetos back to Indonesia
PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.
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Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Asia-Pacific Power List 2022: Axton Salim, Indofood
Salim’s knack for appealing to younger consumers—especially on social media—continues to result in growth for the group’s instant noodle business.
Asia-Pacific Power List 2021: Axton Salim, Indofood
Salim may be part of a family dynasty, but he’s showing himself to be adept at filling those big shoes with clever, relevant and sometimes zany campaigns.
Indofood misses the mark with latest Pop Mie ad
From Indonesia: "My Good Friend" by Leo Burnett and SevenSunday Films
Instant noodles warm up European market for Indofood
The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.
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