indonesia

4 days ago

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

Nov 19, 2024

Why Chinese brands are aggressively expanding in Indonesia

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.

Nov 6, 2024

Is impulse buy on deathbed in Indonesia?

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.

Nov 1, 2024

Indonesia bans iPhone 16 sales over lack of local investment

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.

Oct 2, 2024

Unpacking Indonesian shoppers' views on experiential marketing

With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.

Aug 21, 2024

Campaign's AOY 2024 dates revealed with new ceremony in Indonesia

This year, Campaign will also host an Agency of the Year prize-giving night in Indonesia for the first time, announcing the winners from Cambodia, Laos, Myanmar, Indonesia, the Philippines, Thailand, and Vietnam.