inhouse marketing
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Aug 10, 2024
Tech company creative fails underline value of agency perspectives
Recent work created in-house by tech firms has received backlash for not getting the tone right. Perhaps the external input of an agency team would help.
Nov 6, 2020
Agency staff outperform in-house staff in digital skills, study shows
Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals.
Dec 23, 2019
How brand in-house marketing teams in Asia have changed this decade
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.
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