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Miniso wants its own pop-star dolls: Inside the marketing playbook with CMO Robin Liu
In a candid chat, Miniso’s CMO breaks down the push for original characters, why its supersized stores are hitting their stride, and how Miniso is reinventing itself from bargain retailer to lifestyle destination.
The ethical dilemma of pitching: should agencies charge for their pitches?
It really isn't just about money.
How creatives can safeguard their ideas
Creatives often fall victim to idea theft, especially during pitches. That's why proper IP protection that places a fiscal value on creative assets is vital, argues the MD of PitchMark.
Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
Uncle Martian, what an awfully familiar logo you have!
On World Intellectual Property Day, we take a look at China, where the law surrounding IP infringement increasingly has teeth.
Malaysia pitch controversy: Client association head says unfair practices “not a rampant issue”
The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.
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