james sampson
Connected TV is for marketers who value viewability: Dataxu
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.
'It's a problem, but we can fix it': marketers vow to defeat ad fraud
MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.
Q&A: DataXu's James Sampson on programmatic in Asia
SINGAPORE - DataXu’s VP and general manager for Asia Pacific, James Sampson, shares some thoughts with Campaign Asia-Pacific on changes and trends in the region’s programmatic space.
DataXu executes aggressive expansion in Asia
SINGAPORE - DataXu has launched new offices in Singapore, Sydney and Bangalore as part of an aggressive expansion plan to meet rising demand for programmatic in the region.
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