jan cho

TBWA HK offers service pack to help brands through
Jan 21, 2020
Matthew Miller

TBWA HK offers service pack to help brands through "financial winter"

The agency says its 'Brave Bear Pack' can help brands find growth in an uncertain market.

Hong Kong brands and agencies consider 'pink-dollar' opportunity
Apr 10, 2013
Benjamin Li

Hong Kong brands and agencies consider 'pink-dollar' opportunity

HONG KONG - The newly appointed head of Hong Kong's Equal Opportunities Commission has focused attention on the rights of gay and lesbian individuals in the city, but marketers and agency heads differ on whether targeting this consumer segment makes sense.

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