Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 10, 2013
Hong Kong brands and agencies consider 'pink-dollar' opportunity
HONG KONG - The newly appointed head of Hong Kong's Equal Opportunities Commission has focused attention on the rights of gay and lesbian individuals in the city, but marketers and agency heads differ on whether targeting this consumer segment makes sense.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
The Information
Apr 3, 2025
Agency Report Card 2024: TBWA
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
1 hour ago
Got2be and Jung von Matt Nerd launch Roblox games ...
Activation features two games based on the history of the LGBTQ+ movement.
3 hours ago
Hakuhodo creatives look through the Cannes crystal ...
Creatives from Wolf BKK, Hakuhodo Vietnam and Hakuhodo Sync handpick Lion hopefuls from the region.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Chinese media rebate corruption probe widens across ...
EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
3 days ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.