japanese brands
Does a Trumpian America mean trouble for Japanese brands?
How to contend with an apparent rise in US nationalism.
How Japanese brands can find security in volatile China
Japan’s political relationship with China remains complicated, but its brands have the chance to forge a new relationship with Chinese consumers, says Jerry Clode of Resonance China.
Japanese brands need to market culture and innovation to win in emerging Asia
ASIA-PACIFIC - Japanese companies looking to grow in emerging Asian markets would benefit from putting more emphasis on cultural assets and innovative qualities, according to an in-depth study by J. Walter Thompson.
Korean boycott of Japanese brands unlikely to have lasting impact
SEOUL – Japanese brands are again the victims of political wrangling, with a Korean merchants’ organisation calling for a boycott of Japanese products over territorial disputes and wartime atrocities.
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