jarden

Is there any validity in DDB’s Creative Index?
Oct 11, 2022
Ad Nut

Is there any validity in DDB’s Creative Index?

Ad Nut has mixed feelings about DDB’s new Creative Index which claims to measure the monetary value of creativity next to commodities such as oil and gas.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Adland reacts to Omnicom-IPG mega-merger

2 Adland reacts to Omnicom-IPG mega-merger

Agency of the Year 2024 winners: Asia-Pacific

3 Agency of the Year 2024 winners: Asia-Pacific

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Agency of the Year 2024 SEA winners: Singapore and Malaysia

5 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

6 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Richard Edelman calls Omnicom's acquisition of IPG marketing's fourth 'big bang'

7 Richard Edelman calls Omnicom's acquisition of IPG marketing's fourth 'big bang'

AKQA restructures into three P&Ls, names CEOs to lead them

8 AKQA restructures into three P&Ls, names CEOs to lead them

Agency of the Year 2024 winners: Australia/New Zealand

9 Agency of the Year 2024 winners: Australia/New Zealand

Vanilla Ice is ice cold in hilarious beer campaign

10 Vanilla Ice is ice cold in hilarious beer campaign