The Work
Ad Nut
Oct 11, 2022

Is there any validity in DDB’s Creative Index?

Ad Nut has mixed feelings about DDB’s new Creative Index which claims to measure the monetary value of creativity next to commodities such as oil and gas.

Ad Nut has mixed feelings about DDB’s new Creative Index which claims to measure the monetary value of creativity next to commodities such as oil and gas.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Mars to switch $1.7 billion media account out of WPP

4 Mars to switch $1.7 billion media account out of WPP

Did the strategic planner just kill the advertising agency?

5 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

9 PR Awards Asia-Pacific 2025: Winners announced

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

Agency Report Card 2024: DDB
The Information
May 14, 2025
Staff Reporters

Agency Report Card 2024: DDB

B2B marketers seek creativity boost to stand out
Sep 20, 2022
Rahul Sachitanand

B2B marketers seek creativity boost to stand out

40 Under 40 2022: Matt Chandler, DDB
Jan 25, 2023
Staff Reporters

40 Under 40 2022: Matt Chandler, DDB

Puma appoints Adam & Eve/DDB to global creative account
Dec 6, 2024
Charlotte Rawlings

Puma appoints Adam & Eve/DDB to global creative account

Just Published

Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future
3 hours ago
Gideon Spanier

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

Dentsu China unveils new media agency heads
3 hours ago
Staff Reporters

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

WhatsApp officially introduces ads in updates tab
3 hours ago
Matthew Keegan

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

Dentsu expands global Sports & Entertainment business
4 hours ago
Staff Reporters

Dentsu expands global Sports & Entertainment business

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.