jeans
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Allen Solly's denim range fits the concept of body positivity
Watch the film conceptualised by Ogilvy India here
Snacks that won't help you fit in last year's jeans
A China campaign for Lee by McCann mixes fashion and foodstuffs, including Lay's potato chips.
China lacks jeans 'culture'? Levi's declares otherwise
SHANGHAI - In the first piece of work for China since Levi’s shifted its account from Wieden+Kennedy to FCB globally this February, the brand attempts to persuade Chinese people to adopt the jeans brand as the de rigueur outfit for daily life.
TBWA captures Lee Jeans account from Ogilvy in China
HONG KONG - TBWA has been assigned by Lee Jeans to lead its 125th anniversary campaign in China, standing out from a multi-agency pitch that includes incumbent Ogilvy Shanghai.
Killer Jeans India's ‘What’s your cut’ campaign
India’s popular denim brand Killer Jeans has started an edgy campaign titled ‘What’s your cut’ along with creative agency Grey Mumbai.
Claim your moment with Lee Jeans in China
Lee Jeans in China is driving brand awareness among young adults with an online campaign titled ‘Own the moment’.
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