josy paul
Creativity isn’t just about storytelling—it’s about impact: Josy Paul on BBDO’s bold new chapter
As BBDO launches Do Big Things, its first global repositioning in nearly three decades, the chairman and chief creative officer of India unpacks how the agency’s new direction champions purpose-driven creativity, cultural relevance, and ideas that spark real-world change.
24 hours with… Josy Paul
BBDO India's chairperson and chief creative midwife takes us through what a day in his life looks like
Creativity is the return gift of empathy: BBDO's Josy Paul
Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
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WhatsApp shows how it's connecting relations during the pandemic
BBDO India chairman Josy Paul said conceptualising a campaign for WhatsApp's 2 billion users was like "branding oxygen".
Lions Live 2020: Josy Paul on making clients buy ideas
The chief creative officer and chairman of BBDO India spoke about learnings from his career
Is brand purpose 'responsible' or 'opportunistic'?
Future Brands CEO Santosh Desai takes on BBDO's Josy Paul and the 'Share the Load' campaign in a candid debate held by The Advertising Club in Mumbai.
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